An integrated, immersive digital campaign where models were replaced by characters and a virtual hotel became their catwalk. Each character was dressed in a look from the collection and each played a part in helping participants unlock the secrets of room 303.
As part of Johnnie Walker's sponsorship of the team McLaren f1, we created a multi facetted content platform that allows our audience to step inside the world of Lewis Hamilton and Jenson Button as they race around the world. It has been a good 2 years since we won the pitch in 2009.
youtube.com/user/JWStepInside
With street football, it's not just about the skill, it's also about the style. Bring your style to the street. Tiger street football spots celebrate and promote the spectacle of the game.
