An integrated, immersive digital campaign where models were replaced by characters and a virtual hotel became their catwalk. Each character was dressed in a look from the collection and each played a part in helping participants unlock the secrets of room 303.
As part of Johnnie Walker's sponsorship of the team McLaren f1, we created a multi facetted content platform that allows our audience to step inside the world of Lewis Hamilton and Jenson Button as they race around the world. It has been a good 2 years since we won the pitch in 2009.
youtube.com/user/JWStepInside
love the new ge site by goodby, reminds me of josh keyes illustartions. everyone should experience the augmented reality technology on the site, its amazzzzzinnngggggg...
